Summary List Placement
The advent of dating apps like Tinder and Bumble changed the dating game, introducing phrases like “swipe right” and “swipe left” into our lexicon and bringing the idea of speed dating to a new generation.
Later on, Bumble users asked the company for a service to help make friends instead of lovers — and in 2016 they got Bumble BFF, which allowed users to have two separate profiles for dating and friendship.
Since then, Bumble added another way to help people connect with one another in the digital age: Bumble Bizz.
What to know about Bumble Bizz
When you open up Bumble, you can decide what you’re swiping to find that day — if you go with your dating profile, you’ll be swiping for dates and potential partners. If you switch to Bumble BFF mode, which contains an entirely different version of your profile, you’ll be swiping to look for a new friend.
If you choose Bumble Bizz mode, you swap to yet another public profile — this one containing information about your work experience, education, professional goals, and passions. When you look through your swipe deck on this version of the app, you’re not looking for a partner or a friend — you’re networking.
Bumble Bizz lets you swipe through the names of professionals in your indicated industries and make connections with potential employers, experts in your field, recruiters, and fellow professionals.
The advantages of Bumble Bizz
Some people may hear about this new feature and wonder how it sets itself apart from other networking sites like LinkedIn. The benefit of Bumble is that it encourages connecting with new people, not just people you already work with.
On sites like LinkedIn, you’re often reliant on adding people you meet in real life to help you establish connections. Other than that, you can fill out your profile to the best of your ability and hope you get contacted by someone looking for a worker like you, but making those new connections isn’t the site’s primary function.
Bumble Bizz was created to help people form new connections — an ability that’s been severely impacted by the pandemic, disproportionately affecting young professionals who are too new to have large networks.
That’s not the only thing that sets Bumble Bizz apart, either. The central tenet behind Bumble is that it’s an app where women have to message men first, rather than the other way around.
Seeing how well this feature worked in the dating arena, Bumble decided to keep it when creating Bumble Bizz — in any male-female match, the woman always has to be the one to message first. In any same-sex pairing, the opportunity to speak first goes to whoever was the second person to swipe right.
Bumble hopes that this will cut down some of the sexual harassment that some women have reported on sites like LinkedIn.
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