WATCH: Top execs from Roku, UTA, and Molson Coors explain how to navigate the future of streaming-video advertising

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2020 was a big year for streaming video.

Viewership rose during lockdowns, new services like Peacock and HBO Max launched, and streaming made up a larger estimated share of TV-ad spending.

On Wednesday, March 10, Insider heard from three media and marketing executives about how the changing streaming landscape is impacting advertisers.

Insider’s Future of TV reporter Ashley Rodriguez spoke with:

  • Brad Feinberg, North America vice president of media and consumer engagement at Molson Coors
  • Alison Levin, vice president of global ad revenue and marketing solutions at Roku 
  • Julian Jacobs, cohead of UTA Marketing, a division of talent agency UTA

They discussed the biggest takeaways for marketers from the last year in streaming video, how to get in on cultural moments driven by both ad-supported and non-ad-supported streaming shows, and what to expect in 2021 including TV’s Upfront presentations.

Watch the full webinar above.

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