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Tesla restocked its $250 tequila after a four-month hiatus — and the bottles sold out almost immediately.
The beverage briefly reappeared on Tesla’s website, with the company saying deliveries will start in early April. The liquor is available to customers in select US states, according to Tesla’s website.
Tesla Tequila comes in a lightning-bolt-shaped bottle and is a “premium 100% de agave tequila añejo aged in French oak barrels, featuring a dry fruit and light vanilla nose with a balanced cinnamon pepper finish,” according to Tesla. It’s made by California-based Nosotros Tequila.
When the carmaker first launched its line of tequila in November 2020, the bottles sold out within hours. As soon as the next day, people began reselling the bottles on eBay for thousands of dollars. Liquor sales are prohibited on the platform, so the bottles advertised for sale were all empty.
The idea for a Tesla-branded tequila started as a joke back in 2018, when Tesla CEO Elon Musk tweeted about being found “passed out against a Model 3, surrounded by ‘Teslaquilla’ bottles.” Initially, Musk wanted to name the product “Teslaquila,” but the name was blocked by Mexico’s Tequila Regulatory Council.
But Tesla Tequila isn’t Musk’s first gag product.
In a dig a short sellers, Tesla also sold red satin short shorts briefly in July 2020. And his tunneling company, The Boring Company, sold a fire-spewing device called the “Not-a-Flamethrower” in 2018.