Newswire’s Earned Media Advantage Guided Tour Market Builder Helps Accounting Firms Market Their Companies During Tax Season

NEW YORK, March 22, 2021 ( – April 15 is more than just a day on the calendar. For Americans, April 15 is known as “Tax Day”, which is the deadline for submitting income tax returns to the federal government. 

This year alone, the Internal Revenue Service (IRS) expects to process around 150 million tax returns. 

As Tax Day draws near, most tax professionals are focused solely on completing tax returns for their clients. This creates a window of opportunity that Newswire has identified for its accounting firm clients to capitalize on consumer attention and double down on their marketing efforts to stand out in the crowded marketplace. 

“Boosting an accounting firm’s online visibility, especially during tax season, is important,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. “That’s why we’re helping our clients stay in front of their target audience by crafting SEO-friendly press releases that answer frequently asked questions, offer valuable insights about common tax topics, and essentially position them as trusted, go-to tax resources for consumers.”

Through the creation and implementation of a well-thought-out media and marketing communication plan, accounting firms in Newswire’s Market Builder program are able to convert their owned media into earned media opportunities to:

  • Accelerate business growth
  • Connect with target media
  • Boost SEO rankings
  • Increase Sales Opportunities

Leaning on its nearly 15 years of experience and leveraging the expertise of its account strategists, Newswire provides its clients with targeted media outreach, the development of newsworthy stories, benchmarking, routine follow-ups, and more.

All of these components ensure Newswire clients are meeting their specified targets and needs throughout their time on the program.

To learn more about how Newswire’s integrated solutions are helping accounting firms grow their audience, expand their reach, and implement an effective go-to-market strategy, visit today.

About Newswire

Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium.

To learn more about how Newswire can help you, visit

Contact Information

Charlie Terenzio
Newswire | CMO and SVP of Media and Marketing Communications
Office: 813-480-3766

Source: Newswire

Related posts