Summary List Placement
The Amazon Basics bag “looks suspiciously like the Peak Design everyday sling,” the ad’s narrator says, “but you don’t have to pay for all those needless bells and whistles, like years of research and development, recycled Bluesign approved materials, a lifetime warranty, fairly paid factory workers, and total carbon neutrality. Instead you just get a bag, designed by the crack team at the Amazon Basics department.”
The ad, titled “A Tale of Two Slings,” goes on to make fun of Amazon workers pretending to make a cheaper version of the Peak Design bag, which sells for about $150. The Amazon Basics bag sells for about $20.
Amazon did not immediately respond to Insider’s request for comment on whether it was selling a knockoff of the everyday sling bag.
It’s not the first time other companies have taken shots at the retail giant over alleged knockoffs.
In 2019, Allbirds cofounder Joey Zwillinger slammed Amazon for selling shoes that looked nearly identical to the company’s wool sneakers for a fraction of the price. In a letter, he asked Amazon CEO Jeff Bezos to use Allbirds’ approach to sustainability instead in order to make a dent in combatting climate change.
Amazon has also come under fire from critics asking the company to increase its sustainable methods, even as Bezos pledged billions to help fight climate change. Last year, leaked documents showed the retail giant monitors climate change activists and groups as potential threats to its business.