Barefoot Wine Partners with RuPaul’s Drag Race Producers World of Wonder to Honor the Past, Present and Future of LGBTQ+ Movement

MODESTO, Calif., Aug. 20, 2020 /PRNewswire/ — What do you get when you add RuPaul’s Drag Race royalty with LGBTQ+ – inspired designs and the perfect bottle of Barefoot Bubbly? The House of Barefoot, a glamorous group of RuPaul’s Drag Race Queens who have come together to entertain, educate and raise funding for an LGBTQ+ organization through fashion with the help of Barefoot Wine & Bubbly.  As a longstanding ally of the LGBTQ+ community, Barefoot continues to #MarchOnward and has partnered with Emmy-winning media company World of Wonder to launch the House of Barefoot, a collection of one-of-a-kind looks designed personally by the Queens. Fan favorites Raja, Manila Luzon, Eureka O’Hara and Raven have designed the first looks to come out of the project, inspired by Barefoot’s first-ever limited edition Pride Packaging Collection. Each Queen was also inspired by the bottle designs which represent significant historical milestones in the hard-fought progress of the LGBTQ+ community.

The Pride Packaging Collection, available in Barefoot Bubbly and Barefoot Spritzer cans, was created to celebrate and honor important milestones in the LGBTQ+ movement, including marriage equality, the LGBTQ+ trailblazers who used their voices for change, Chosen Family, and the many Pride celebrations around the world. A portion of the proceeds from the Pride Packaging Collection sales, up to $60,000, benefits Free Mom Hugs, a non-profit organization of parents and allies working toward full affirmation and equality for all.

Each of the four House of Barefoot Queens was paired with one of the milestones and given fabric featuring one of the corresponding Pride packaging designs. They were then tasked to create original looks using the fabric as inspiration. The Queens revealed their final looks on a special Pride episode of the World of Wonder original series Fashion Photo RuView – https://youtu.be/39fTBavBuh8.

  • Raja – As the winner of Season 3 of RuPaul’s Drag Race and a former head makeup artist on America’s Next Top Model, Raja knows a thing or two about creating fabulous drag looks. Raja was given the design honoring Chosen Family, the family we choose who accept us as we are and embrace our true selves.
  • Manila Luzon – Manila competed in Season 3 of RuPaul’s Drag Race as well as Seasons 1 and 4 of RuPaul’s Drag Race All Stars. Using the bottle design and fabric representing the fight for marriage equality, Manila created a designer look that reminds us all that love always wins.
  • Eureka O’Hara – Eureka competed in Seasons 9 and 10 of RuPaul’s Drag Race before going on to star in the music video for country singer Brandon Stansell’s song “For You” and competing in the television special RuPaul’s Drag Race Holi-slay Spectacular. Eureka used the pattern from the bottle design celebrating LGBTQ+ trailblazers to create an over-the-top look fit for a Queen.
  • Raven – As an Emmy-nominated makeup artist, Raven was a runner-up in both Season 2 of RuPaul’s Drag Race and Season 1 of RuPaul’s Drag Race All Stars before becoming RuPaul’s personal makeup artist. Raven was selected to create a gorgeous outfit using the print design representing Pride celebrations.

“World of Wonder and these inspiring drag queens are the perfect partners to help us celebrate the strength and resiliency of the LGBTQ+ community. At Barefoot, we know we are better and stronger together,” said Anna Bell, Vice President of Marketing at Barefoot. “We encourage our fans to proudly show their Pride and join together to virtually cheers to the LGBTQ+ community.” 

“We’re thrilled to be partnering with Barefoot, a company that’s proudly supported the LGBTQ+ community for as long as we’ve been in business,” said World of Wonder co-founders Randy Barbato and Fenton Bailey. “Given our shared values, we were able to truly collaborate with the Barefoot team to create a partnership that celebrates the extraordinary talents of these creative Queens, while highlighting the important milestones that have helped to create change. It’s a lovely reminder of how far we’ve come and the power of working together to drive progress in the future.”

For more information about Barefoot’s long-standing allyship to the LGBTQ+ community, visit https://www.barefootwine.com/lgbtq.

About Barefoot®
Barefoot®, the most awarded wine and bubbly brand in U.S. competitions, can be found worldwide bearing the fun and iconic footprint label. Barefoot offers 20 types of still wine available for an SRP of $6 for 750 mL bottles, $11 for 1.5-liter bottles, $19 for Barefoot On Tap 3L Box, and $5 for Barefoot Wine-To-Go. Barefoot Bubbly® sparkling wine offers 11 different styles of bubbly and special packaging collections, with an SRP of $9. Barefoot® also offers wine-based spritzer cans made in a fizzy and light wine style with added hints of fruit flavor. Barefoot Spritzer™ has seven flavors — available in 8.4 oz. cans nationwide, with an SRP $8 for a four-pack and $2 for singles. Barefoot Hard Seltzer comes in 4 flavors and is one of the only nationally distributed wine-based hard seltzers on the market! With 70 calories per 8.4 oz can, and an SRP of $8 for a four-pack, what’s not to love?

About World of Wonder
For nearly three decades, award-winning production company World of Wonder has introduced audiences to new worlds, talent and ideas that have shaped culture. Programming highlights include: Emmy® Award winning “RuPaul’s Drag Race” (VH1/Logo), “Million Dollar Listing” LA & NY (Bravo), “Dancing Queen” (Netflix), “Big Freedia: Queen of Bounce” (Fuse), and “Gender Revolution: A Journey with Katie Couric” (National Geographic); award-winning films and documentaries including “Mapplethorpe: Look at the Pictures,” “Menendez: Blood Brothers,” “Inside Deep Throat,” “The Eyes of Tammy Faye,” “I Am Britney Jean,” “In Vogue: The Editor’s Eye,” “Carrie Fisher’s Wishful Drinking,” “Monica in Black and White,” Emmy-winning “The Last Beekeeper,” and Emmy-winning “Out of Iraq.” Seven of WOW’s films have premiered at the Sundance Film festival including “Becoming Chaz” and “Party Monster.” World of Wonder has also created a substantial digital footprint with its YouTube channel WOWPresents (1M+ subs), SVOD digital platform WOW Presents Plus, along with an award-winning blog, The WOW Report. World of Wonder’s bi-annual RuPaul’s DragCon is the world’s largest drag culture. convention, welcoming 100,000 attendees across LA and NYC in 2019, and expanding internationally to the UK in 2020. Co-founders Randy Barbato and Fenton Bailey authored The World According to Wonder, celebrating decades of production, which can be found online at http://worldofwonder.net/. Randy and Fenton were honored with the IDA Pioneer Award in December 2014, celebrating exceptional achievement, leadership, and vision in the nonfiction and documentary community, named to Variety’s Reality Leaders List in 2017, and chosen for the OUT100 list in 2018 for their trailblazing work in the LGBTQ+ community. World of Wonder was also selected for Realscreen’s 2018 Global 100 list, which recognizes the top international non-fiction and unscripted production companies working in the industry today. World of Wonder creates out of a historic building/gallery space in the heart of Hollywood.

SOURCE Barefoot

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